Content-heavy sites that still need to be fast, findable and manageable.
Archives, editorial workflows, SEO structure, performance and years of useful material — treated as one system.
Refec Digital / Products, platforms & automation
We build the missing piece.
Software, specialist platforms and automation for the jobs that are still far more manual than they should be.
Flagship product / 01
You already made the content. Stop rebuilding it.
PostOut takes material that already exists — playlists, radio-show data, track histories and publishing inputs — and turns it into structured content ready for the web.
From source to publishable output.
The boring work is the point. Import the source, structure the useful fields, catch duplicates and prepare the result for WordPress without stitching together the same information by hand.
POSTOUT / WORKFLOWREADY
Imported source / radio show
01
Import sourcePlaylist / history / structured file
Captured02
Structure metadataArtist / track / mix / notes
Mapped03
Check identityDuplicate-aware publishing
Clear04
Prepare outputWordPress-ready content
ReadyBuilt from real work, not a pitch deck
2011
Refec has been building for the web since 2011.
49
Property developer websites delivered through one specialist sector relationship.
100k+
Monthly-user scale previously handled by the publishing platform behind DJWORX.
How Refec thinks
Build the system around the problem.
Find the drag.
Look for the repeated step, the awkward hand-off, the information that gets copied twice or the generic system that nearly fits.
Build the missing piece.
Sometimes that is a product. Sometimes a specialist platform. Sometimes a small automation is enough.
Keep judgement human.
Automation should remove repetition, not pretend every decision can be reduced to a button.
Products & platforms
A template is not a platform.
When the same sector keeps running into the same problems, the useful answer is a repeatable system with the right workflow built in — not another generic site with different colours.
Listings are only the visible part.
Location content, enquiries, structured data and repeatable publishing can be designed into the platform from the start.
The old Refec sector work stays. It just stops being the headline.
Scout groups, visitor attractions, village halls, property and DJWORX become evidence of what Refec has already solved rather than a confusing list of services.
Refec principle
Automate the drag. Keep the judgement.
Refec Digital
What are you still doing by hand?
That is usually a better place to begin than asking which technology to use.
Products / specialist platforms / publishing workflows / automation